Fintech marketing is a beast. Yet Risevest has grown to 600k users and 5 countries, becoming one of the top investment apps in Africa. I wanted to know how they did it, so I spoke with their Growth Lead. We dove into experimentation at Risevest, what growth really means, and why product & marketing need to work hand in hand. I took all that and put it into this case study that would be useful for any marketer in any industry: https://www.marketingforgeeks.com/p/inside-risevests-growth-playbook