Hey everyone! Sharing a guide I wrote on how to get marketing & revenue attribution right for SaaS businesses.
Covered step-by-step, including how to use a Tag Management system for this & how to join Google Analytics and Revenue (Salesforce in this case).
https://galiza.substack.com/p/how-to-get-attribution-right-the
Would love feedback and let me know if you have any questions! 🙏