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# share-what-you-are-working-on
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Harish Kumar

07/27/2022, 8:01 PM
Don’t Let Team Silos Stand in Your Way Inter departmental silos are often the root cause of a company’s failure. But if employees understand how they contribute to the success or happiness of a buyer persona, those silo walls begin to crumble. https://bootstrappers.com/the-power-of-an-audience-persona-how-this-founder-breaks-product-engineers-out-of-their-silos/