This week our founder Rishabh Bhandari appeared as a guest on ‘Between Product & Partnerships Podcast’ hosted by the wonderful Elizabeth Garcia, Product Marketing Associate, Pandium and Community Manager, SaaS Ecosystem Alliance, to talk about Content Marketing for B2B SaaS & Tech Partnerships, the Gaps and Best Practices✨👨‍💻 Tune in to hear as Rish shed light on: ✅ Gaps he's currently noticing in B2B SaaS marketing today. ✅ How SaaS companies can ensure that their content marketing not only educates potential customers, but translates into more conversions, sales, and higher product adoption. ✅ The type of content that B2B SaaS companies can leverage for marketing technology partnerships and integrations - whether they're marketing their ecosystem platform or relationship with other platforms. :radio: Be sure to check out this valuable session: https://www.pandium.com/blogs/content-marketing-for-b2b-saas-technology-partnerships-gaps-and-best-practices