# share-what-you-are-working-on

Harish Kumar

08/08/2022, 9:11 PM
πŸ‘‰Aren’t you making this mistake: How do you approach Ideal Customer Profile (ICP), Audience Persona, and Buyer Persona? How to put this in the context of a niche, sub-niche, and micro-niche? Do you think ICP, audience persona, and buyer persona were synonyms? Not quite. βœ… Your ICP (Ideal Customer Profile) is a set defined by characteristics within a micro-niche context. ICP includes roles, age, gender, location, education, company size, and main traffic channel. This says to whom you will go after. βœ… Your Audience Persona is another set defined by topics of interest and influence that draws amplifiers, influencers, and brand ambassadors. βœ… Your Buyer Persona is an intersection of Audience Persona and ICP driven by niche psychographics in addition to niche demographics and niche semantics. βœ… Your ICP will help define whom you are going after, but your audience persona will determine how to build your brand authority. On the other hand, your Buyer Persona will explain how you message them. βœ… In other words, your ICP is a helpful tool at the beginning of a sales or marketing funnel when narrowing down the companies you think you want to focus your sales tactics. βœ… The buyer persona is more beneficial throughout the entirety of the marketing funnel as you focus your messaging and try to create personalized experiences with your customers based on their specific needs. πŸš€ If you apply this new lens, you will notice the strategic difference in setting up your product teams, marketing, and sales functions and breaking silos within and between these functional roles.