Today the Growth Channel team published the latest Programmatic Benchmarks Report outlining some of the KPIs across various ad targeting strategies, creatives, devices, channels, and publishers. Some of the observations: • CTV has been outperforming Online Video across programmatic activations for CTR and website engagement metrics. • CPMs decreased across most of the inventory while CTR also went down. • Premium channels are growing media placements for advertisers with YouTube, iTunes, Google Play, Netflix, and Twitch on the rise. • The top performing ad targeting strategy has been ABM followed by geofence remarketing. If you’re planning your media strategy for Q4, download our free report here ⬇️ https://growthchannel.io/programmatic-display-benchmarks-2024