Question on ABM/ABS
If you had a list of 1,000 target prospect accounts without any previous interaction with your company/website/etc, how would you best pursue these?
Few ideas, though please share your thoughts as well:
• Would you find account contacts w emails and then start sending cold emails? My understanding is sending cold emails at scale/automated would be illegal. Curious if this is done anyway as long as there's an opt-out link?
• Would you load the accounts into an ad channel, like LinkedIn, and try to encourage some form of engagement with your site/landing page (no idea if this is possible)? Once a form is filled, start going through a nurture process?
A lot of the ABM eBooks out there provide a blueprint with fully inbound process and cherry picking the best accounts after entering the funnel. How do you get these top target accounts into the top of the funnel to begin with?
Thanks so much!
08/17/2022, 4:42 AM
Both the ideas you shared are doable.
1. You can use sales.rocks to maintain your email spam score and automate cold outreach (30 emails/day) using snov.io
2. You can upload email list to Gads and Linkedin and target to brig them on your site
08/17/2022, 4:44 AM
Haven’t heard of some of those tools. I’ll check them out
08/17/2022, 4:45 AM
These are the secrets ! :D
08/17/2022, 2:37 PM
I'd load those accounts in the ABM tool and then start targeting them on LinkedIn, Facebook, Twitter, Quora, Reddit etc.
Feel free to DM if you'd like to know the exact process on how I run super targeted ABM ads.
08/17/2022, 2:50 PM
Thanks @Harjindra Singh I’ll dm you in a bit
08/17/2022, 3:56 PM
hey micheal. there's so many strategies, tools, etc. you can leverage around ABS/ABM campaigns. I've been building these for many years and would be happy to chat through some of this with you. just shoot me a DM and we can find a time to connect
08/17/2022, 4:44 PM
Hey, really appreciate it @Jason Hubbard
DM coming your way