Question on ABM/ABS
If you had a list of 1,000 target prospect accounts without any previous interaction with your company/website/etc, how would you best pursue these?
Few ideas, though please share your thoughts as well:
• Would you find account contacts w emails and then start sending cold emails? My understanding is sending cold emails at scale/automated would be illegal. Curious if this is done anyway as long as there's an opt-out link?
• Would you load the accounts into an ad channel, like LinkedIn, and try to encourage some form of engagement with your site/landing page (no idea if this is possible)? Once a form is filled, start going through a nurture process?
A lot of the ABM eBooks out there provide a blueprint with fully inbound process and cherry picking the best accounts after entering the funnel. How do you get these top target accounts into the top of the funnel to begin with?
Thanks so much!