This is actually a serious question I'm struggling...
# ask-a-growth-question
s
This is actually a serious question I'm struggling to answer. If you had to choose one, do you go with: • Hubspot, or • Salesforce?
m
There are a large number of “that depends” type questions.
Can you tell us more about your business and what you hope to achieve with your CRM?
s
I'm working on a way for new users to use their own personal contacts for growth. So it would be an entry level cheap tier
d
Depends on size and area of focus Hubspot • Strong in Marketing for Mid Market - ABM, Landing Pages, Content and Sales Automation SalesForce Strong in Lead to Order, CPQ • Mid Market or Enterprise
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m
I would use neither. If you’re just trying to get salespeople to upload their personal contacts and create leads that work through a sales process, I would use something way more lightweight, like a Nutshell, Pipedrive, or even KEAP or Copper or something like that.
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Do they use gmail primarily or outlook?
s
Mostly gmail is my guess
t
Cam
Can't tell you which ones to use, but I can tell you which not to use...don't use Salesforce. The inexpensive Salesforce app is not good. If you grow, Salesforce is just way, way, way too expensive. I've used dozens of CRMs, and for me, the best one is Zoho. Not only because of the CRM, but with the whole ecosystem. They have ZohoOne which at $45/month delivers an integrated system that can't be beat. At least check out Zoho. It kills. I'm sure Salesforce is great for $500+ million companies, though. Salesforce is targeted to enterprise. Unless you are ready to pay $50,000 -$200,000 PER MONTH and more for Salesforce complete marketing solution (https://www.salesforce.com/products/marketing-cloud/pricing/), which is FREE with ZohoOne (https://www.zoho.com/one/applications/web.html)
s
Thanks David that's exactly the answer I was looking for
m
@Sean (and @TR Truth forgive me for contradicting you, I promise it’s not meant as a mean spirited type of thing), but Zoho is the last software I would use for what you’re describing. The danger in ZOHO is everything and I mean absolutely everything is configurable. And that sounds like a good thing ntil you HAVE to configure everything. If you want to get to work quickly you need to choose a CRM that is quickly deployable and has already made some of the organization decisions for you, in my opinion. If you just want your team reaching out to their own contacts and you want to track that, ZOHO is too much as well. Keep it as simple as possible so you can focus on how you get them to execute the program instead of teaching them how to use a piece of software. Just my two cents.
s
Thanks Michael, I think I may actually be looking for the configuration options because I have a couple weird requirements I want to fine tune
m
Sounds good to me! If you like digging into that kind of thing you may be ok, but get ready to dig in. 😂
Good luck with the program!
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t
Michael, you have a good point. However, Salesforce is the same and more. But like Salesforce, ZohoOne does come pre-configured for most businesses, AND they also have a simple small business option called "Bigin" which is introductory user-friendly CRM. But if the business wants to upgrade later to a more feature packed version of regular CRM, they have that option. But in addition to all that, there are another 45 applications that are avaiable that a company would have to pay for. For example there's a calendaring app similar to calendly, and there is an option for signed documents similar to Docusign, except in Zoho it is free but Docusign is another $25/month for the standard edition. There's always a learning curve with any new app. But while I understand what you are saying, Zoho has unparalleled value. But it can be hard but that is because it can be used for more complex things. Automation, marketing, social media, and so much more is included which can add up to thousands of dollars if done separately. Plus, since Zoho develops them in-house, they are all tightly integrated together. $45/month for 45 applications is the best deal a startup company is ever going to get. Also, their support is just amazingly good. A few glitchy service people, of course, but that's normal - just have to call back another day to get someone else. As you can tell, I'm a total evangalist on Zoho. 🙂
m
For the record I'm not advocating for SF.
For what Sean's described he needs something ultra simple that plugs into the daily Gmail workflow of employees that don't primarily engage in sales activity. I would pick a software that worked so well from gmail that you would almost never need to login to the actual CRM.
Personally, Nutshell is one of the finest and easiest use CRMs I've ever seen, but I'm pretty biased as I used to be their Head of Growth. That being said, even Nutshell might be too much CRM for what Sean needs.