What are user personas? They are fictionalised representations of different types of users that come into contact with your product or service. They focus on the user’s needs and any frustrations they might have, so that Product & UX teams can design and build solutions that work for them. If you are a customer obsessed business and want to understand your customer's pain points deeply and build the right solutions, then this learning session is for you! Conducted by Alicia Crowther, who has nearly 20 years of experience providing research leadership across multiple industries including startups, government, retail, manufacturing and consulting. Alicia excels at helping global companies design insight driven strategies, along with developing and scaling customer obsessed teams. What will attendees go away with? ✅ A persona template ✅ A research plan template ✅ Tips for recruiting customers for research More details here: https://lu.ma/vp5xzgku