Hey all, got a potential legal query about collecting email addresses.
My client has been adding additional emails to his list by watching sessions on HotJar where users input their email into the form but somehow forget to hit the subscribe button or just exit the page. Basically the equivalent of a cart abandonment.
I told him that might not be completely legal as they haven’t hit the subscribe button and technically haven’t said we can email them.
I said I’d check this email issue just to be sure.