# growth-events

Nishit Asnani

08/29/2022, 5:54 PM
Hi all! As a marketing leader, one of the most significant sources of content and messaging inspiration is your sales calls. I'll be joining Alex Meade for a webinar on this topic tomorrow at 10am PT. When deeply examined, your sales calls are a gold mine of insight into your ICP, target personas, and what resonates with each type of buyer. We will be working through a step-by-step process that marketers and revenue leaders can use to derive unique insights about content gaps from listening to and analyzing sales calls. You can join us here. Look forward to seeing you and answering your questions! I'll also briefly discuss how Behavior Intelligence can help analyze your sales calls at scale to achieve these outcomes.