Would anyone have resources on methods to make a l...
# ask-a-growth-question
m
Would anyone have resources on methods to make a landing page ? We’re about to redesign ours because we realized that people are not understanding our value proposition. Instead of trying to think of ways, I was wondering if some of you had good resources on how to nail that.
d
Personally what I do is study other landing pages and use my intuition to discriminate between good and bad landings. https://klart.io/pixels has a collection of great landing pages. What's the current landing page?
m
Thanks for the link! We’ll check it out. The current page is https://strollyn.com. We made efforts on the design, but we need to do a better job at explaining not only how the platform works, but what it would bring to the user. We should probably start with that actually, and how it works being last. So right now we’re conducting more user discovery interviews to make sure that we put forward the value proposition that addresses the user needs
d
Yeah, first thing.. headline shouldn't be "what is strollyn?" Instead "Strollyn is ...", or "like b, but for x", or "short term housing for remote workers".. something in those lines. Took me some time to understand what this does. I agree the design needs some work.
d
@Mikaël Castellani People need to understand what your product does in 5 seconds or they'll leave. It needs to clearly identify who it's for and why they care / what benefit it provides to them. You also need very visible "call to action," i.e. what action you want them to do, i.e. signup button. And you want all of this "above the fold," i.e. visible to the user with no scrolling because it's the only part of your website you know everyone who visits will see. For example, the end of your page should be the beginning of your page.
@Mikaël Castellani People are also visual. Work more with pictures and short gifs instead of videos because it takes an extra click which is a drop off point. Also, stick with bullet points and short descriptions, and concise sentences.
m
Thank you @David Gutiérrez @David Bodin for your feedback !! We are redesigning the landing page after some user interviews to scope what are the main user painpoints solved by our product and clearly communicate on them. If you don’t mind I’ll ping you once we have a first iteration of our new design to get your feedback. Thanks for being straight to the point ! We’ll try to follow these basic rules
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d
@Mikaël Castellani Absolutely. Glad to help. 😊
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