Hey guys, a ques for you all: What acquisition cha...
# ask-a-growth-question
d
Hey guys, a ques for you all: What acquisition channel are you trying to "crack" right now? Cold email? Content marketing? FB Ads? AdWords?
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k
Hey @Darko very good question! I ran FB Ads 2019 when I was offering only FREE courses, now it is paid courses I need to run another campaign + re-market to existing list, but right now I am building blog site as a way of growing backlinks to move away from the heavy cost of Ads to more generic ones.
d
Not sure what to call what I'm going to try. Integration maybe? There is an existing platform that I think my product would solve a common pain point, so I'm doing the work to make my product easily added to that platform.
At the same time, I'm going to rebrand my product (or maybe create a separate landing page) from being highly generic to be specific to the pain point of that platform.
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s
Largest converters for myself have been producthunt and Reddit, although you have to be very careful as to how to use Reddit properly so you don’t spam
n
Seconded what @Spencer Porter is saying about Reddit - IME it really takes time to get into a community and not come across as spamming. I am doing a lot of that trying to provide useful content for free, and then when people say 'wow, how did you do that? Can I have some more?', I say 'well, actually...'
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g
For me biggest source of traffic is SEO, so I'm doubling down on content marketing!
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