Hey Marketer, I need a little help for the wording please. This banner is for our social medias. Which one would you choose?

The video player that DO increase conversions?

The first two lack correct grammar so they are out. "Popup-videos" just sounds wrong. What do your users call it? Also why is there a person smiling, what does that have to do with anything? Can the videos be used for anything other than conversions, why are you focusing on conversions. If you want to focus on conversions, then it should be all about conversions, not videos.

@Warren Parad thanks for your feedback. We’re insisting on the “conversion” word since we’re mostly targeting e-commerce stores. Our users actually call it popup videos. These videos can be segmented and targeted on visitors actions on a web page. Even though they do not having nothing similar to conventional popups, they do “pop” on web pages. As for the person, it is because the goal of Vidjet is to humanize customer journey with human touch points via videos. Ex: if you go on vidjet.io for the first time, you’ll see me welcoming you 👋

it looks like an telemarketer from the 80s

Really? 😆 Might change the image then

Wouldn’t you just load them all and let whatever ad serving platform you are using optimize them and show you the best performing one? Personally I think once you start to play with the image and overall design is where you will start to see better results - agree with what @Warren Parad points out.

Interesting comment Chris, thanks for that. I’m handling it over to our head of marketing.