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Neat! Will it source from outside of its platform, as well? Like, do people have to add businesses on it for it to list them? This is a great idea, if its database grows into having just about any type of business for sale, one day. I'd use it both ways.

Also, generic names are great for SEO and getting clicks. But it doesn't gravitate the heart to it. Maybe it could also be called something like BASAB? The current domain name would still make a great redirect URL.

Ah, I see that it's covered as BizON in media coverage.

Correct. People join and create listings. It's a very self sufficient experience. The platform targets people looking to buy and sell businesses (SaaS, eCom, brick-and-mortar) in the micro market, which we define as businesses with an enterprise value of &lt; $5m.

Yes, we recently rebranded from BizON to <http://BuyAndSellABusiness.com|BuyAndSellABusiness.com> for SEO purposes. Internally we use BASAB. The name is generic but it drives people to the platform, which is important as a marketplace. Plus Google didn't like the fact that Bizon is also a type of gun and a dog fighting club. :man-facepalming: 

Love the questions. :pray: Feel free to join and let me know what you think about the UX. 