Hi, I am looking to validate my business idea. Offering it as a service at the moment . I am looking into doing fb ads for this purpose. Can anyone with experience share their thoughts on which campaign to choose? Ultimately I do want sales, but my website is brand new and social accounts are also new.

Website or age of social accounts is irrelevant at this stage. You need to test will people click and enquire to get the offer. To validate your offer of service, run a fb ads campaign with lead generation or traffic campaign objective. You will want to follow these steps 1. Get leads (email or name and email) 2. Qualify leads (quick survey) 3. Book appts (scheduler) 4. Win clients (present offer / get paid) I normally setup a funnel with 4 pages to manage this. If you're running lead form ads, make the thank you page and follow up emails direct the leads to your survey. You can validate appeal of offer, relevance to market and cost per lead, survey, appt and closed sale. Then evaluate business model on unit economics, can it be profitable? Is it sustainable? Split test different headlines and angles before getting too worried about your website or social content strategy

@Josh thank you. My issue with lead generation and traffic campaigns is that fb will tune the results to maximizing clicks to the site, or give me leads that are low quality, who will ultimately not buy. I need to find out if people are going to pay for this service. So consideration campaigns will have to be followed by a conversion campaign. Now the question is can I not start with the conversion campaign instead? Did you not recommend that because this does not work for some reason?

What is your service?

@Josh Best if you take a quick look here - www.Hoprolls.com Essentially a Pinterest pin designing service. Imagine canva on steroids. I know there are people who buy such services on fiverr/upwork. So I don't want to offer a free trial. Hence my focus on getting purchases.

I am lost in first 5 secs

It's not meant for all. It's for a very specific group of people starting their own blogs as a means of generating income. How Pinterest helps them is another story with lots of info online. But whoever gets into this side hustle is usually aware of how Pinterest helps get organic traffic.

https://supermetrics.com/blog/pinterest-blog-traffic this content inspires me to use pinterest tactics, and I kind of see where hoprolls fits in the mix but if feels like it's part of the process and I need to work out the rest myself. I don't believe your claim of explosive growth, I feel like its a fast track to create a heap of graphics and no idea how to use them. Educate me, explain how easy it can be, sell me on the silver bullet, show me why it's better than fb ads or other alternative traffic and lead Gen tactics. Address these points and you'll be closer to getting daily trials for hoprolls and growing sales

Thanks for digging in. This blog is for newbies, people flirting with the idea of using Pinterest. They are not my target audience as I do not want to explain why use Pinterest. My offer is for people aware of this bit, and struggling to make the 20+ fresh pins daily and consistently. I am trying to resonate with such folk. If I target the entire spectrum, I would have to make different landing pages and do different fb campaigns targeting the different funnel stages.

👍

Sure.

Have you sold any trial packages yet from other traffic sources?

No, don't have the time for manual reach out. I have just started my marketing efforts.

@Pallav I agree with what most of @Josh has said here. Only thing I differ is that I still say to only use Conversion campaigns on FB. For starters you can restrict to only Android devices if you’d like, but more so I don’t think iOS14 has messed things up so bad it’s not usable, and for a product like yours I think you want to send people to your landing page rather than a Lead Form. I agree with @Josh on the screenshot he sent you as being a better landing page for your ad. Also never use Traffic campaigns on FB, they are completely worthless and send you random traffic, not converting traffic, b/c you told FB to just send you traffic, not conversions so they are “listening” to what you are asking for! Also for what it’s worth, I’d update the colors on your website to be the same color red as the Pinterest logo and black (not dark blue). When I hit your site I want to quickly think “pinterest” and using the matching colors will help a lot.

@Scott Cole thanks for the detailed answer! The reason I want to send people to the lead form is because I do not have any reviews just yet. If I imagine myself as a user in need of this service, if on clicking the fb ad I land on the page to pay for the service, would not know whether to go ahead or not as I have no details about whom I am paying.