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depends what your company does! If you sell party clothes to zoomers, then of course do tiktok. If you sell nuclear reactor retrofit and strategic engineering consultancy to government departments and large public companies then obviously the ROI is gonna be non-existent so don't bother

We sell to sales teams mostly, here is our product https://decklinks.com/ - Video Sales Decks. And I've been debating whether we should start TiktToking or not 😅. A few b2b companies I know are heading that direction, and I was thinking to try it too.

If you're doing b2b, you should focus on LinkedIn first, then LinkedIn second, and LinkedIn third-Then maybe TikTok!