Hi guys. Is anyone here struggling to deliver conversions from programmatic ad campaigns? I've spoken to hundreds of agencies in the past year and this seems to be an ongoing challenge. One of the reasons is not thinking of paid media in the view of the funnel to bring audiences from Trigger, to Awareness, Consideration, down to Conversion. We put together this workflow to help advertisers better plan their ad campaigns on programmatic media.
Would be glad to get your feedback on this framework (can offer free setup for these 10 campaigns in exchange for 15-min feedback 🙂 )