Sometimes data from a poll or multiple surveys isn't enough to truly know your customers. Sometimes you need to watch the audience for a while, capturing their behavior, habits, activities... That's when the Diary Study comes into play. Just imagine having a rich longitudinal data that helps perfectly grasp people’s journeys. Sounds great and kind of expensive? 🤔 Yeah, such a method takes a lot of effort and time. Yet Nadia Shamsedin, Manager of User Research at BlackLine, can introduce you to its low-cost modified version that works the same miracles. On September 15, Nadia will show you how she tailored Diary Studies to her needs and created data-informed personas and customer journey maps in the SaaS for accounting and finance domain. Join her to learn: 📌 What Diary Studies are and their benefits for personas and customer journey maps 📌 How to run a diary study with little resources and do it good 📌 How to turn diary study data into personas and customer journey maps 📌 What data is most pertinent to B2B SaaS companies that do journey mapping 📌 How to leverage personas and customer journey maps into your organization 📹 We’ll record the event and share the video with the registered participants. Sign up 👉 https://diary-studies-cjm.eventbrite.com/?aff=commslack