# share-what-you-are-working-on

Lizaveta Navitskaya

09/05/2022, 10:53 AM
Sometimes data from a poll or multiple surveys isn't enough to truly know your customers. Sometimes you need to watch the audience for a while, capturing their behavior, habits, activities... That's when the Diary Study comes into play. Just imagine having a rich longitudinal data that helps perfectly grasp peopleโ€™s journeys. Sounds great and kind of expensive? ๐Ÿค” Yeah, such a method takes a lot of effort and time. Yet Nadia Shamsedin, Manager of User Research at BlackLine, can introduce you to its low-cost modified version that works the same miracles. On September 15, Nadia will show you how she tailored Diary Studies to her needs and created data-informed personas and customer journey maps in the SaaS for accounting and finance domain. Join her to learn: ๐Ÿ“Œ What Diary Studies are and their benefits for personas and customer journey maps ๐Ÿ“Œ How to run a diary study with little resources and do it good ๐Ÿ“Œ How to turn diary study data into personas and customer journey maps ๐Ÿ“Œ What data is most pertinent to B2B SaaS companies that do journey mapping ๐Ÿ“Œ How to leverage personas and customer journey maps into your organization ๐Ÿ“น Weโ€™ll record the event and share the video with the registered participants. Sign up ๐Ÿ‘‰