Hi guys. Should I make facebook ad in order to val...
# ask-a-growth-questionm
Mateusz Ryznar
09/06/2022, 10:11 AMHi guys. Should I make facebook ad in order to validate my future product?
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Sardar
09/06/2022, 10:39 AMI don't think that would be a good idea
Sardar
09/06/2022, 10:39 AMyou can simply talk to your potential user. Interview them
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Stefan Despotovski
09/06/2022, 10:57 AM
What is the product you want to validate? @Mateusz Ryznar
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Mateusz Ryznar
09/06/2022, 11:00 AMMateusz Ryznar
09/06/2022, 11:00 AMSo my clients are software houses, software companies producing desktop applications
Mateusz Ryznar
09/06/2022, 11:00 AMI am not sure how to reach them
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Stefan Despotovski
09/06/2022, 11:04 AM
Hmm FB ads is a bad idea in your case, I would say go into communities on Reddit and Discord where you have most people that work at software companies hang out
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Stefan Despotovski
09/06/2022, 11:05 AM
be active in those communities and start asking questions
Stefan Despotovski
09/06/2022, 11:06 AM
Best case scenario you want to get them on a call or private chat where they can give you feedback on your product
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Mateusz Ryznar
09/06/2022, 11:09 AMSounds like very time consuming. What about trying to reach companies representatives via linkedin and book 5-10 minutes of their time
Mateusz Ryznar
09/06/2022, 11:09 AMwhat do you think?
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Stefan Despotovski
09/06/2022, 11:12 AM
The problem with that approach is that if you ask for a call directly to someone you don't know they will immediately think that you are trying to sell them something.
That is especially true on LinkedIn and that is why most people now a days ignore messages on LinkedIn.
Stefan Despotovski
09/06/2022, 11:14 AM
Validation should be time consuming and you should try to do it as best as you can if you rush it and do it badly everything else that follows it will fall apart.
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