https://join.slack.com/t/growthmarketingpros/shared_invite/zt-1dvasuytj-bvrEWhd5kZzDl3BRR53o8g logo
#ask-a-growth-question
Title
# ask-a-growth-question
m

Mateusz Ryznar

09/06/2022, 10:11 AM
Hi guys. Should I make facebook ad in order to validate my future product?
s

Sardar

09/06/2022, 10:39 AM
I don't think that would be a good idea
you can simply talk to your potential user. Interview them
s

Stefan Despotovski

09/06/2022, 10:57 AM
What is the product you want to validate? @Mateusz Ryznar
m

Mateusz Ryznar

09/06/2022, 11:00 AM
So my clients are software houses, software companies producing desktop applications
I am not sure how to reach them
s

Stefan Despotovski

09/06/2022, 11:04 AM
Hmm FB ads is a bad idea in your case, I would say go into communities on Reddit and Discord where you have most people that work at software companies hang out
🙌 1
be active in those communities and start asking questions
Best case scenario you want to get them on a call or private chat where they can give you feedback on your product
m

Mateusz Ryznar

09/06/2022, 11:09 AM
Sounds like very time consuming. What about trying to reach companies representatives via linkedin and book 5-10 minutes of their time
what do you think?
s

Stefan Despotovski

09/06/2022, 11:12 AM
The problem with that approach is that if you ask for a call directly to someone you don't know they will immediately think that you are trying to sell them something. That is especially true on LinkedIn and that is why most people now a days ignore messages on LinkedIn.
Validation should be time consuming and you should try to do it as best as you can if you rush it and do it badly everything else that follows it will fall apart.
2 Views