Thanks, @Sunny Naidu. I need to get the word out but I have a limited budget and I need someone who can validate my plan to ensure I am thinking about it the right way. I have also worked in a corporate setting for so long that I write like a big company when clearly I am not. My plan right now is to 1. advertise on google ads but I am not sure about the right keywords 2. we are currently advertising on local screen near colleges and businesses in NY, is that the right thing to do? I don't know. 3) I am going to go old school and print out flyers, advertise locally and in universities. We have many more plans but I do think I need to be more strategic but then again just need someone to validate the plan and strategy or tell me I am way off base. Thanks again.