It doesn’t matter what you do, but you must have heard about personas. For example, how important it is to create personas. Or on the contrary — how pointless they can be. To be honest, both statements could be correct. The tricky part about personas is that lots of people talk about them, but create them as another trendy thing and don’t make them beneficial for the company. While built with goals in mind, personas can be an efficient tool. Personas are excellent for analyzing customers, understanding their needs, and determining how your company can assist them. And to help you learn how to build personas, we at UXPressia created a special video guide. In this series of videos, we’ll walk you through the whole process, from choosing the persona type that best fits your business goals to presenting it to stakeholders. Want to build personas that bring value? Follow the link to start watching: