Hi everyone! Does anyone have any insights to share with me on creating a data-driven marketing strategy? How to go about it, what to avoid, and stuff like that. I'd appreciate any insight from a professional.

@Erik Smits is the best marketer here.

Pick One KPI that matter for every funnels, optimize the funnel based on Data . To get that one KPI done, you need 5 other KPIs?

Thanks! @Harsh Gupta @Erik Smits do you have any insights to offer?

Lets consider one KPI that matter is sign ups. Other which are connected to achieve sign ups are Impressions, bounce rate etc.

Got it, thanks!