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Oluwanifemi

09/14/2022, 8:34 PM
Hi everyone! Does anyone have any insights to share with me on creating a data-driven marketing strategy? How to go about it, what to avoid, and stuff like that. I'd appreciate any insight from a professional.
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Harsh Gupta

09/15/2022, 12:04 AM
@Erik Smits is the best marketer here.
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Bugata Sai Swaroop

09/15/2022, 6:15 AM
Pick One KPI that matter for every funnels, optimize the funnel based on Data . To get that one KPI done, you need 5 other KPIs?
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Oluwanifemi

09/15/2022, 9:15 AM
Thanks! @Harsh Gupta @Erik Smits do you have any insights to offer?
@Bugata Sai Swaroop thanks for responding. Can you clarify what you mean by your latter sentence, please?
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Bugata Sai Swaroop

09/15/2022, 10:38 AM
Lets consider one KPI that matter is sign ups. Other which are connected to achieve sign ups are Impressions, bounce rate etc.
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Oluwanifemi

09/15/2022, 11:08 AM
Got it, thanks!