How do I go on about this? We are planning to launch a paid online leadership workshop for b2b audience and we want to advertise about the workshop on digital newsletters, publications, podcasts.. is there any service provider who could help us regarding this or do we have to design the strategy ourselves and go after the above mentioned channels

Hi Shreyas! At first glance, it looks like you are looking for some PR help - someone that can help you earn placements in newsletters, publications, podcasts to raise awareness of your workshop. How are you planning on distributing the workshop? Do you plan to buy some advertising space, too? LMK if i can help point you in the right direction.