# ask-a-growth-question

Maria Gomez

09/19/2022, 5:30 PM
Hi! Does anyone have experience with Reddit Ads? Any tips? I'm about to launch one just to learn through trial and error

Stefan Despotovski

09/21/2022, 11:19 AM
@Aleksandar Micev has some knowladge about reddit ads so he can probably give you a better answer. From what I see they don't work very well, Reddit is a community platform and I think most of the users there don't like to see ads. You can try testing them out and see what results you will get just don't go all in. Try testing on a smaller budget first and track the results. Hope this helps @Maria Gomez, let me know what results you will get from your Reddit ad campaign I'm curios to know 😁

Maria Gomez

09/21/2022, 12:21 PM
Yeah I had the same thoughts as you. I'm trying out a small budget and using the conversion rates so it's PPC. Will let you know how it goes!

Andy Groller

09/21/2022, 1:53 PM
@Maria Gomez we've run some Reddit campaigns for several of our clients. It's definitely more of a branding / demand gen play, not a conversion channel. As a result, would highly recommend avoiding the promotion of gated content or hard-sell CTAs. Keep it painpoint / challenge + solution related or, if you do promote content, make sure it's value-driven and educational. Lastly, keep in mind the audience that uses Reddit and pair creative to that understanding. Make it fun, creative, witty, and avoid the straightforward B2B creative that can easily be overlooked.

Patrick Ryan

02/15/2023, 12:14 AM
If anyone is doing Reddit marketing and wants to understand now subreddits are related, I download all 300GB+ of comments from Reddit per month and run some nerd magic on it to understand how people in one subreddit belong in another, so I can give you lookalike audiences for Reddit. Here's an example for r/iPhone