I’ve used HubSpot for lead nurturing, and it’s been fantastic! Features like lead scoring, automated workflows, and seamless CRM integration have made personalizing campaigns a breeze. For example, optimizing email sequences helped improve our conversion rates by 20%.
As for thought leadership content, absolutely! Blogs and white papers hosted on HubSpot have worked wonders for building trust with our B2B audience. It’s a great way to keep leads engaged while shortening the sales cycle.
What’s your experience been like? Would love to hear!