Thanks to AI content, adding relevant and original examples is no longer an option. This trend, highlighted by Kieran Flanagan, speaks of the need to adopt 'example-led' content rather than 'education-led', since AI does it, quicker, if not better! To stand out and adhere to Google's need for 'people-first' content - adopting an 'example-led' approach works. In my latest newsletter on Media First Brand, I elaborated on his insight about 'example-led' content. • What is an 'example' even? • Learn how to source 'examples' - 8 methods • Where to add examples in your content assets I think every writer who wishes to upskill must use the sourcing eight methods in their deliverables. Read and subscribe: https://open.substack.com/pub/mediafirstbrand/p/example-led-content-to-fight-ai-content