Hi everyone! Our team at Growth Channel just published the latest Programmatic Benchmarks Report for 2025 with data & insights to help you in media planning for the year. Some key highlights: • Placements: Top publishers include IMDb, Google Play Store, Business Insider, iTunes, USA Today, and Fox News with average CTR above 1% and CPC below $0.4. • Ad strategies: Retail media significantly outperformed other ad strategies by CTR at an average of 0.73% compared to the rest of the ad strategies on Prospecting at 0.37%, ABM at 0.34%, Geofencing at 0.32%, and Target Sites at 0.3%. The other ad strategies had an average CTR below 0.3%. • Ad exchanges: Top performing ad exchanges include Improve Digital (average CTR of 2.37%), InMobi (average CTR of 0.99%), and ShareThrough (average CTR of 0.77%). • Channels: CTV/OTT is becoming a much cost-effective strategy for both, brand awareness and driving traffic as opposed to OLV where eCPCV is 2-5x lower across multiple industries. The report is completely free to download. You can access it here. Have a great day!