Looking for better lead quality alternatives to Apollo for b2b leads. Any suggestions?

Are you specifically seeking AI/automated lead gen solutions, or are you looking to expand to appointment setters, ads partner, or something else?

Better to just generate your own leads through paid ads or PPC. Lower churn rates.

Interesting

I agree with @Jerome Christopher Dela Paz - over the last few years, I’ve seen better stick and conversion rates with organic+ads vs AI tools. The AI-assisted algos help a lot more after you get significant data into the system. (think 1000 leads with data on conversions or at least 100 buyers - these are bare minimums for Meta/Google - and Google should likely be higher for validity.) For anything new, it’s far less reliable.

100% @Penny Kelley. I avoid scraping data as much as possible since these leads did not go through the necessary funnels to self qualify, move them through awareness states, and ultimately turn them into buyers. Apollo and other scraping tools can collect info but it's honestly short term and there won't even be any kind of long term relationship. Tl;dr: low LTV

Been looking into retargeting landing page views. For some context our cold outreach via cold email brought in 165k last month. All that data was scraped.

165k dollars or visitors to the page? How many visitors can you retarget from the cold emails or other sources? (How big is the RT audience?)

165k revenue. Iirc the audience size is small. Less than 500.

You can RT with 500 on FB and IG, but need at least 1000 for Google/Youtube. (You need 100 from one country for RT; you can also upload buyers and make a lookalike audience or use it to feed the algo to find your people.) I helped a client segment, then upload to Meta for smarter targeting - took her lead cost from $30 down to $10 for webinars and $10 to about $4 for a lead magnet. It’s a bit of apples and oranges if you’re doing SaaS, but the strategic implication is valid. Feed data to the platform and it will hep you win more often and at lower costs.

This is great Penny, thank you.

Anytime.

I have experience with Captain Data and Lusha ... Lusha is better for Europe leads than Apollo 🙂

Thanks Irina. I’ve been looking for an EU solution.