✌️ Winning SEO with Memes ✌️ We needed a low-cost acquisition channels to sustain our Product Led Growth (PLG) flywheel. Using my decade of knowledge in SEO Word-of-mouth flywheel drove 40% of our PLG signups! Our initial paid channels were feeding the initial flywheel. The PLG experience itself created viral spread. But how could we accelerate this natural momentum? Could we find a low-cost channel to inject new energy? What if SEO could complement our existing strategy? We spotted an opportunity in "compliance memes". Our competitor dominated this specific keyword segment. We created "100 Best Compliance Memes" to outperform their "20 Best" article. This move generated immediate impressions and website traffic. The quick win built organizational confidence in our SEO approach. 5 Reasons SEO Powers Our PLG Strategy: 🔵 Creates sustainable, low-cost acquisition 🔵 Builds authority through informative content 🔵 Generates shareable assets that amplify word-of-mouth 🔵 Complements paid channels with long-term value 🔵 Drives higher-quality traffic to experience our product SEO became a catalyst to keep our Word of Mouth flywheel going and expanding!