Programmatic SEO: Scaling Product Led Growth
It's not just about using the right keywords.
It's about creating useful experiences with data.
Our team has seen this work really well.
Companies like Zillow and Yelp do this great.
They take public information and add their own special value.
The magic happens when users can easily click around and find what they need.
Users find our pages on Google Search
Time to value is super quick
Content is easily discoverable
It's all free...
These are all the attributes of Product-led Growth
Good programmatic SEO websites
Users stay longer.
They click on more pages.
Google notices this and thinks your site is helpful.
And Google put this site higher in search results.
My 5 Main Tips:
- Use tags and groupings so users can find exactly what they need
- Add pictures, videos and CTA buttons for users to go deeper
- Give away some free value to build trust
- Connect related content so everything makes sense together
- Make your public website just as good as your actual product
At Unsplash, I saw this first hand...
Photos organized by keywords helped people find more things they liked.
Related content kept people interested longer.
The product itself did the marketing.
The website became part of the product experience.
This approach helps at every step:
1. Getting new visitors who actually want what you offer
2. Giving value before anyone signs up
3. Building trust so people come back
4. Creating natural word-of-mouth
We believe programmatic SEO isn't just a marketing trick.
It's good design.
It's caring about users.
https://growthwithgary.com/p/advanced-seo-for-plg