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#ask-a-growth-question
Title
# ask-a-growth-question
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Sander

09/28/2022, 8:06 PM
Hi Slackers! We just made a video explaining one of our new products, which channels would you guys recommend to use to promote this video to get installs for this product?
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Aleksandar Micev

09/29/2022, 7:27 AM
What's your ICP?
s

Sander

09/29/2022, 8:26 AM
Our main clients now are E-commerce website owners with large databases of products who struggle to make those products findable in a fast way on their website due to the product info and search solution they have. Examples of current customers are: https://onderdelenhuis.nl/ https://www.azalp.nl/ https://medimart.nl/ https://www.rollatorwinkel.com/ As we are located in The Netherlands they are all coming from there at the moment my goal is to broaden our customer base internationally
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Khyati

09/30/2022, 1:55 PM
Hi @Sander Channels that work- 1] obvious one- you can put up your product explainer on your website. That is the place which gets maximum traffic of your target audience that you need to convert. 2] Using the video in blogs, social media promotions, newsletters, emails or landing pages can do wonders too. 3] You can also join various communities on Slack, Reddit, Facebook and LinkedIn to talk about your product and pitch it to the people that need it. Infact I’ll do you one better- I had recently written a blog on how product explainer videos help acquire new customers. Hope this helps: https://www.contentbeta.com/how-explainer-videos-help-acquire-new-customers/