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# share-what-you-are-working-on
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Yash Chavan

09/30/2022, 5:55 PM
How this brand used influencer marketing to optimize every part of their marketing funnel?📗💰 lululemon gained more market share globally than any brand in the activewear category from 2019 to 2021. It made $6.2B in revenue in 2021 & is ahead of schedule to achieve 2023 goals. Influencer marketing is the centerpiece of its strategy. But how do they really do it all? I dove deep into their process & found 4 types of programs they run. Each one has different goals and incentives. Check out the image for the 4 segments of their influencer strategy 👇🏼