How this brand used influencer marketing to optimize every part of their marketing funnel?📗💰
lululemon gained more market share globally than any brand in the activewear category from 2019 to 2021. It made $6.2B in revenue in 2021 & is ahead of schedule to achieve 2023 goals. Influencer marketing is the centerpiece of its strategy. But how do they really do it all?
I dove deep into their process & found 4 types of programs they run. Each one has different goals and incentives.
Check out the image for the 4 segments of their influencer strategy 👇🏼