The Hype is Simmering Down I think there was a big hype in PLG in 2021, 2022, 2023, and even 2024. I think that buzz is starting to simmer down. A large part of it is that AI is dominating the news feed in B2B and SaaS news; that's 100%. PLG with AI = More Competition = Crazier Speed However, I envision that there will be even more competition with the use of AI in PLG marketing. AI enables scalable outbound, scalable inbound, scalable self-serve documentation, scalable customer support, and scalable product development and creation. This means something is going to evolve here. If we keep going down this path, we will find that things will be AI-powered, but the core of the growth will still be this community. Tapping into that and creating tactical growth hacks to enable the community to generate faster word of mouth is going to drive that exponential growth. I share 3 ideas on how AI will make PLG go even faster! 🤔 🚀 How are you keeping up with the pace of growth expectations? https://growthwithgary.com/p/product-led-growth-beyond