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:rotating_light: Read in this <https://croct.com/blog/post/case-study-farmamake-interests?utm_medium=community&amp;utm_source=slack&amp;utm_campaign=20221010.PO.BL.growth_marketing_pros_case_study_farmamake_interests|real case> how a Brazilian e-commerce saw its *conversion rate increase by 82%* and its *ARPU increase by 59%* after personalizing home page banners based on users' interests.  :rocket::chart_with_upwards_trend: