A hack to steal your competitor's traffic. Your competitors are behemoths. They have many writers and a dedicated department for content marketing & SEO. How do you bring their traffic to your landing pages/blogs? Let me tell you how. 1) People are searching your competitor's name + their features all the time. 2) They also search your competitor’s pricing, alternatives, reviews, use cases, etc. Let's talk about competitors' features first. Big companies have many features, and many searches are just about features. Now, they usually won’t be writing an article about their features. At max, they will have a separate landing page. Meaning a massive opportunity for us. If we write a 1500-word article or even make a decent landing page, we will suddenly rank on the internet as these are very non-competitive keywords. Let me give you an example. One of our brands - ClientVenue is a project management tool for agencies. We steal traffic from brands like ClickUp, Asana ,Trello, monday.com all the time. That is why we have 400-500 signups, just from 10k monthly traffic. For instance - “Clickup dark mode” - Keyword difficulty - 0; Global Volume - 100 Meaning tomorrow, if I write an article on it, I will rank immediately. And when people search "ClickUp dark mode", they will visit my blog, in which I talk about clickup's dark mode, then gradually transition to my own product's dark mode. If they like the blog, they will signup. At the very least, you register in searchers' minds, & if they come across your brand a few more times on other channels or blogs, they will convert. Another example - “Asana client portal” - KD 0; Volume 100 Now, Clientvenue is in the top 2 results for this keyword & this page has 11% conversion (0.5% is industry average) Let’s now talk about the second way of stealing your competitor's traffic - people are also searching your competitor’s pricing, alternatives, reviews, use cases, etc. Traditionally, content marketing teams write a big article about competitors, make a landing page, and group everything in it. So, an extensive article on Trello covers what Trello is, use cases, features, pricing, reviews, and alternatives & then pushes their own product. Guess what, if a user is looking for Trello pricing, he/she is not interested in other things like reviews & alternatives. So the intent in these articles is not satisfied. The intent is way more important in google's eyes than your dr or traffic. An article with just Trello pricing (and if google search is - Trello pricing) would outrank everything. Now, look at these 2 searches, manyrequests pricing and alternatives. Clientvenue is outranking many established and reputable sites. Now you may wonder why marketing teams club everything together when talking about competitors? One, the teams don’t see enough standalone articles to know its effectiveness. Quite frankly, I only see a few of our friends doing it on the internet and us. Secondly, clubbing everything together saves a lot of time and costs (remember, a great article costs at least 100 dollars), and there are still good chances you will be on page 1 of google as nobody writes standalone articles.

I love this! Are you an agency or a brand? (I assumed agency because you said "one of our brands")

I am SaaS founder who also consults 2-3 companies on side @Anthony Hoang

Got to love long tail keyword research.