If you were to market a fitness app from the ground up. How would you start and where would you spend the marketing money?

give us more context please

Fitness App for people to hire personal trainers from our app to their house or on video call

Do you have personal trainers on your app? How about asking them to promote the app to their potential clients and you charge them nothing if they bring the clients to the app? I think Udemy is doing this. You don’t get charged if you bring your customers

Yes we have trainers on the app. We are trying to figure out the best ways both paid and free to come out the gates to bring in more trainers and more bookings

sam wood 28 - thats how to do it

What?

1. Can the personal trainers you’ve onboarded become ambassadors of the app? a. If yes, and if you have the ops/tech means to execute a commission-free model for clients booked through/acquired by your ambassadors (think unique affiliate link, tied to said ambassadors), then try running it for 1-2 months aggressively (basically, leverage your fitness trainers to bring onboard their clients/customers to your app) 2. If in-person bookings > online bookings, identify supply-side hot spots (where you have the highest concentration of personal trainers) and get out there on the streets to hand out flyers, talk to your potential users, or even onboard them on the spot (if the sign-up process is seamless) during lunch and after work timing. Camp outside the gym/fitness studio and catch outgoing gymers if you need to Both of the above initiatives aren’t costly and can be executed by the founders themselves. Keep all the budget for referral rewards and to partially incentivise repeat bookings if necessary

Start with a really nice landing page and if you have a marketing budget I would get the first version in the hands of athletes through a platform like OpenSponsorship and then get them to promote it and direct them to a deal on the landing page to sign up. Then once you have several thousand people on that list- Launch.