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Dominick Cabal

10/20/2022, 7:05 PM
Does anyone have a platform, vendor, or program they use to draw out customer journeys or better yet customer journeys with marketing channels charts? Example of a brand with fewer channels made in PowerPoint but I'm sure there's something better out there, especially with some more sprawling marketing plans.
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Stefan Despotovski

10/20/2022, 7:18 PM
@Delia Ene works for a company that offers a platform for customer journey mapping. She may help you out with this.
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Paxton Gray

10/20/2022, 8:00 PM
I like Lucid Chart a lot for things like this
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Christine Crandell

10/20/2022, 8:33 PM
Miro, Mural, bluescape only because they can accommodate a massive diagram.
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Stefan Despotovski

10/20/2022, 8:59 PM
I would also suggest Miro, I've been using it for two years to create customer journey maps
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Vini Zarpellon

10/20/2022, 9:37 PM
We're actually building a tool for exactly this! Not sure what the rules are regarding self promotion so I won't link anything here, but let me know if you want to chat about it
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Christine Crandell

10/20/2022, 11:02 PM
I'd like to see it. DM me a link, please
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Dominick Cabal

10/20/2022, 11:31 PM
Sure DM me as well
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Delia Ene

10/21/2022, 6:43 AM
Thanks for the shoutout, @Stefan Despotovski! Indeed, InnerTrends has a wizard to build your Customer Journey Metrics map - it is focused on PLG companies, and it highlights the metrics you should track for your AARRR pillars https://www.innertrends.com/customer-journey-map You can track also the performance of your marketing channels within the actual InnerTrends product analytics platform, but just a note that the map itself doesn't spell out those channels. For more info, @claudiu can also help.
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Phoebe Noce

10/21/2022, 1:50 PM
My company’s bread and butter is a platform that helps marketers visualize customer journeys and get data/insights from it. (We’re for marketers, not CX.) Also not sure about the self promo rules here, so happy to take this into DMs!
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Christine Crandell

10/21/2022, 1:50 PM
Can you share the URL?