Hi all, would love your ideas on lead generation please. B2B complex sale - what channels and tactics are most effective? Aim is for them to schedule an initial discovery call... thank you.

I can help you with this. I have 3 years experience with the same role

Thank you @Nagamohan Premnath

@Helen Ward need to tag-team channels for best impact, with channels dependent on the audience and where they commune + consume. Off the cuff, I'd say use LinkedIn and possibly programmatic audio + video (e.g. CTV) for generating demand and then playing "clean up" with retargeting via Facebook and display. Paid Search should sit in the middle of that, capturing what demand already exists for what you offer. Happy to chat more; just hit me up via DM.

I’d consider sales intel platforms like 6sense, Demandbase, Zoominfo, or SalesIntel. They provide intent signals and project insights to assist in timing and context to how your prospects operate which is crucial in any long sales cycle. 6sense, Demandbase, and Zoominfo can also run marketing programs side by side (ABM, demand gen campaigns. & programtic advertising.) all integrate with popular CRMs as well