Our founder Rishabh Bhandari appeared on ‘Between Product & Partnerships Podcast’ to shed light on gaps he's currently noticing in B2B SaaS marketing, how content marketing can translate into more conversions, sales, and higher product adoption, the type of content that B2B SaaS companies can leverage for marketing technology partnerships and integrations and so much more! ✨👨‍💻 📻 Be sure to catch the entire valuable session hosted by Elizabeth Garcia from Pandium: https://www.pandium.com/blogs/content-marketing-for-b2b-saas-technology-partnerships-gaps-and-best-practices

I really enjoyed this, it is a great read and I love your CEOs perspective on how different SaaS companies can leverage content marketing. I also loved that he addressed a pressing issue that most B2B and SaaS mostly focus on TOFU while neglecting MOFU and BOFU. As a content marketer, I am glad I came across this read, it's refreshing to read how CM is contributing to the growth of Companies 😊

@Olajumoke Thank you so much! 😄 I am glad this helped you. You can check out more resources like these in the 'Resources' section on our website.

I will surely do that