11/03/2022, 6:57 PM
Hey everyone, What do you think of having a free plan on the launch, even if you only have a few beta testers?

Michel Hauzeur Cardenas

11/03/2022, 8:46 PM
Hi Idriss, Free plan works very well, but what is your market strategy? Free plans works perfect with dominant or differentiated products!


11/03/2022, 10:45 PM
Depends on your marketing strategy, what's your end go for the free plan, how do you intend to convert these freemuim users to paid customers.


11/04/2022, 11:00 AM
Hi @Idriss AIT HAFID - This depends on the goal of your 'launch'. I strongly urge startups I serve to clearly define their objectives from any launch exercise before developing the strategy. Example 1: Product MVP launch - In this case you are probably looking for validation on whether a product solves a certain problem at all. It's probably fine to launch for free and get adoption, purely with the objective of collecting feedback. Example 2: GTM research - If you're viewing the launch as a precursor to your comprehensive GTM, you want to 100% avoid a free tier. The goal of any business is to get users to pay. So you want to understand How Much Will Customers Pay For My Product? By introducing a free tier, you will corrupt your research. The free tier can come in later as an additional hook to bring in more clients, but I strongly urge you to have strong data independent of the free tier