Hey community! What are ways of engaging B2B customer for your new SaaS Startup? I am sure, there are many successful entrepreneurs in this chat who already accomplished this target.

Depends on the space. No two markets are exactly the same. What specific personas have you sketched? What general demographics? Licensed or unlicensed profession/field? What does your competition ( if any ) do right now? What problem do you and your competitors solve? Judging by the abstract question in an extremely granular area of focus, it might be that your value proposition is also not tuned to real need? I would be curious to see a prospectus or plan.

Hi @Artem Holub I think your company would need an overall content strategy to start building more awareness and increasing the discoverability for your new SaaS. I have worked with over 85 B2B SaaS and software startups and here is what I would suggest you to do- • create digestible short video clips explaining the new features of your product or service and circulated on various platforms • invest some time in hosting live events or webinars, and repurposing the content into blogs, video clips and infographics • create testimonial graphic posts or videos to provide social proof that your product works [There's no better marketing than the real words and voices of your customers. Something like this https://vimeo.com/showcase/9617859] • Warm up leads using demo videos in cold email outreach and newsletters • write SEO-optimized blogs targeting keywords that would be most helpful company • Circulate graphics and videos on Slack and Facebook communities for outreach You could also think about outsourcing content marketing to an agency. In that case, I might be able to help you as I work for Content Beta. We are an affordable video-design-audio service for B2B software. You can check out our website to see if we would be a good fit: https://www.contentbeta.com/content-studio/