What is the ideal definition of Growth marketing to you? Should be from your concept.

Reach your tangible goals with an audience who shares your actual passion, and grows with you. I follow a program based on reality, tied to the sincere vision of the founder(s) -- then scales it. Basing on real value in the online world is uncommon because the vast majority of people are not working from anything truly important, but only passing trends and chasing graph curves. Know what you care about? Then we do this: 1. Reach Break-Even 2. Get Stable 3. Get Ahead 4. Go Beyond Everyone is usually somewhere on that spectrum. I practice Lean Brand concepts and contributed on the book. That works to scale value toward real relationship with the audience, which is the heart and soul of growth. That then follows the build/measure/learn loop, and drives into the actual passion of a founder and audience, and where those two click. Then you grow together. I highly recommend that book if you want to get into the purpose and nature of marketing, and what it means now. But more so I wonder, why should I care about your idea? Why do you care? Value ( function and emotional together ) is the only thing that even has the potential to grow, and connects to something worth having in your day at all. I guess you could say "Growth Marketing" is somewhat redundant. Something with value, framed properly, is a force of nature. It will inherently grow. So I help structure that, and make sure the founder(s) stay true to their goals and stay honest, and continue to evolve. Otherwise, cue the death spiral.

Hi @Donovan Thanks a lot for sharing thoughts. Lots of values available in the short writing. I have already checked the free chapter of the book. Nicely written with straightforward information.