👩‍💻 What I do: B2B customer insight and experience consultant and thought leader; President of New Business Strategies, a customer growth marketing and strategy agency; and contributor for CMSWire and Spiceworks. 🌏 Where I am: Split my time between Santa Cruz, CA 🌊and Toronto. Canada Cottage country 🇨🇦 🖇️ LinkedIn: https://www.linkedin.com/in/christinecrandell/ Connect with me on LI 👩‍🏫 Professional Interests: Writing ✍️ about CX, B2B marketing and business trends and issues (published over 200 articles); mentoring rising women 🪜; coaching/advising B2B startups; and anything buyer/customer research (totally fascinated how intent and sentiment is changing and then operationalizing insights to drive revenue) ♥️ Fun Time Interests: Dogs 🐕, Kayaking 🛶, mystery novels 📖. 👯 What people should reach out to me about: Thought leadership content, Customer experience, inter-organization touchpoint alignment, Customer led growth, personas, GTM strategy, won/loss programs, journey mapping, scenario planning, and enablement. Anyone with Plummer-Vinson 🩻 🎧 What I'm here for? Learn from this amazing community, share my knowledge. My motto is "give to get".