I'm excited to share my latest article. This one is near to my heart as I re-analyzed several years of qualitative buyer interviews to show just how buyers are changing and what's driving some of those changes. I love what I do and hopefully this provides some insight into how to better align marketing and sales funnels for higher conversion. DM me if you'd like to dig deeper. https://www.cmswire.com/customer-experience/what-b2b-buyers-want-and-ways-to-align-your-customer-journeys/