Our goal is to increase registrations High ROI High conversion and a targeted niche This is our site. I would appreciate your advice- Record

I do paid media for early stage B2B SaaS. My take: Don’t do PMax. Junk conversions. In platform will look great but there will be no pipeline. Discovery may be an option. I would put money in social if by registrations you mean like webinar registrations. If you mean registrations like, your company has a PLG motion, then I would focus on tightening up search keywords and running cold and retargeting ads on social. Let me know if you have any questions, happy to answer. 👍