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# ask-a-growth-question
s
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r
How are we supposed to resonate without knowing what the brand is about?
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r
^ exactly 😅
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j
Good point. Yet what I am trying to figure out is an emotional reaction without knowing more about it. Where the name is descriptive as-is.
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d
I need to know the problem/pain solved and/or emotional value logic before even thinking about anything further. Name ought to drop out of those
s
Name and branding are useless without context. In a way this kind of poll will get you more bad results.
j
Got it. I have added simple problem / solution statements to the poll. Fundamentally they evolve around the same problem statements : As a retail investor 1. I find it difficult to stay up-to-date with news and understand their impact 2. I think social media has good insights, but they are hard to find 3. I see a news article of social post, but can't easily put it into context (story, financials, analytics, etc) 4. I am distracted by more engaging content on Twitter, Reddit, or Youtube 5. I struggle to find new investment ideas or themes 6. I always read relevant news too alte As a content creator 1. I use a variety of sites to create my content, having one site would be useful 2. I find it difficult to syndicate my content 3. I find it difficult to monetize my content 4. I find it difficult to get content ideas