Hey Everyone! I am reaching out because I have a bunch of lead gen clients but am struggling to attribute all of the touchpoints to each lead. For example, if I have a lead, let’s call him Bob Smith, what types of platforms are out there that will show me all of the different ways Bob Smith interacted with our client’s brand? Regardless if it was paid or organic marketing, is there a tool that can map out all of the different customer journeys and tie a specific customer journey to a specific lead? Let’s say Bob Smith? Lastly, is there a tool (outside of GA4) that can show a conglomerate of all of the touchpoints that users take prior to conversion? Please let me know if you need more context. Dylan

I think Mixpanel is what you’re looking for but it does require integration to get the data you want

thank you for your response. Do you know what its needs to be integrated with? @Oras

You need to create your steps and send api calls to MixPanel and it will show you the customer journey based on your points

I can help you with Mixpanel