The entire go-to-market enabling technology stack is on the cusp of a complete rethink. Today’s formulaic approach does not align with buyer behaviors and expectations. Here's my latest article on a few martech/revtech trends to get ready for in 2023. Enjoy and DM me if you'd like to dig deeper. https://www.spiceworks.com/marketing/marketing-strategy/guest-article/martech-trends-marketers-need-to-prepare-for/