Hi everyone. Thank you for all the great insights so far (I've been here for a couple of months now). I'm at a dev tools platform startup (https://livecycle.io/) and I'm working on a short-term sign up blitz to try and get 50-100 new signups within the next 4 weeks.
My target persona for adopting the product is a hands-on developer (not a manager who is a step removed from the code).
My two questions are:
1. Are there any 'communities' or platforms that are particularly receptive/responsive to trying new products?
2. Are there any marketing tactics that you've found particularly effective to encouraging developers to try your product? (gift cards? free swag? anything else?)
I have a number of things that I'm already working on, but I am trying to think out of the box here, and so I'm reaching out to the community for your genius input.. 🙂 .
07/06/2022, 10:14 AM
Hey @Zevi Reinitz In your case, here are some ideas:
• Reaching out to dev influencers or dev advocates to promote your platform is a good way to get users to try out products,
• Gift cards is a good way to get developers on a call to give you feedback on your platform.
• Also maybe contact community leaders and see if they like your product and if they do, ask them or even pay them to share it to their community
07/06/2022, 7:01 PM
I think we devs love to try new things and don't need any perks to get interested (unless you start giving away gaming consoles). What we need is a compelling reason to try it. Unless it solves a great pain, I won't spend much effort installing it or setting it up or figuring out how to use it in my daily job.
Getting feedback is another story. Most of devs prefer async communication, so getting them on a call might be harder than making them use your product. If it's not exciting or missing something obvious (for devs), we probably won't even bother answering.
07/06/2022, 7:23 PM
We're also building a developer platform (www.commoninja.com) and are also with the same bottom-up approach.
I'll be happy to talk, I think we probably have several things to share and discuss.
We're doing a Hackathon (it's starting tomorrow) inviting developers to sign as users and develop with our platform. In 10 days we manage to get 170 developers who signed for the hackathon.